SOCOALA, as a family
This year, Family Day provided an opportunity to highlight the SOCOALA program through a family tree-planting initiative. In keeping with its spirit of togetherness, the fifth edition brought employees and their loved ones together for a day filled with meaningful moments and shared experiences. 3,000 young trees planted SOCOALA, the reforestation program of SOCOLAIT, has […]
Pleasure takes on a whole new dimension.
To enhance moments of sharing, GOUTY, the brand owned by JB, unveils its must-have Cookies, Cho’Coco, and Biscuit Complet in a new cardboard box format, already available in supermarkets. Generous, practical and delicious, these sizes have been designed to accompany moments of togetherness : a sweet break with family, a moment with friends… or a […]
Tanjaka Food combines performance review and team cohesion
In December 2025, Tanjaka Food brought its teams together at Ilo Park and Fun in Ambohimalaza for an exceptional day combining a semiannual review with collective activities. A look back at 2025 The morning was dedicated to a semiannual review, a key moment to assess : • production and quality performance; […]
Aigle d’Or takes flight in Dakar
Aigle d’Or has reached a major milestone in its development with its international expansion. On saturday, november 29 2025, the brand inaugurated its very first international boutique in Dakar, the capital city of Senegal. Founded in 1965, Aigle d’Or is built on a well-established expertise in the craftsmanship of zebu leather from Madagascar. With a […]
Tanjaka Food joins the 2025 PlumpyField meeting in Egypt
From November 17 to 20, 2025, Tanjaka Food took part in the PlumpyField meeting, which brought together all members of the network in Cairo for a strategic moment of alignment, knowledge-sharing, and collective action. Two years after the edition was held in Madagascar, this gathering further strengthened synergies around our shared mission: preventing and treating […]
TUTI is coming back with Its delightfully fun lollipops and adorable monsters
Forget scary creatures: since October, JB’s TUTI brand has made its come back with playful, colorful little monsters that are already appearing across retail outlets. With their surprising expressions and irresistible designs, they are sure to make you smile… and might even inspire you to collect them all. TUTI Lollipops are available in three delightfully […]
Aigle d’Or & Denise: a new era of elegance
Aigle d’Or closes the celebration of its 60th anniversary in style and opens a new chapter in its history. For the first time ever, the brand partners with singer Denise, who becomes its official ambassador for 2026. A natural encounter between two Malagasy icons The choice was obvious. Denise, widely recognized as Madagascar’s queen of […]
USDA National Organic Program (NOP) certification : LECOFRUIT strengthens its commitment to quality and sustainability
LECOFRUIT is now USDA Organic certified across its entire range of canned products. This recognition reinforces the company’s commitment to sustainable production and to contributing to Madagascar’s development. More than just a label, it demonstrates LECOFRUIT’s expertise in producing canned vegetables that meet the highest organic standards established by the U.S. Department of Agriculture. Every […]
SOCOLAIT highlights its rebranding alongside its employees
In September, SOCOLAIT, a leading player in Madagascar’s dairy industry, brought together its employees for an internal event marked by conviviality and collaboration. The gathering aimed to unite teams around a significant milestone: the complete rebranding of the company and the relaunch of its entire yogurt range, now available in modernized packaging and enhanced recipes. […]
AIGLE D’OR: With Every Step, Stronger Together
Aigle d’Or’s annual commercial convention was held from July 1 to 4 in Antananarivo. Each year, this event brings the brand’s teams together around a unifying theme, fostering exchange and collective growth. For this edition, the managers of all 47 stores and their colleagues gathered around a shared objective: excellence in action. Over the course […]