Our expertise
At BOOST, our expertise is built on three fundamental pillars: sales, logistics, and marketing.
Our dynamic sales force
It operates across the whole country and plays a key role in developing relationships with our partners. With in-depth market knowledge, our commercial teams listen closely to the needs of both retailers and major chains, offering solutions. They also ensure that each point of sale benefits from optimized merchandising, enhancing product visibility and improving the customer experience.
Logistics
Logisitics are the backbone of our distribution system. With a dense nationwide network and high-performance infrastructure, we guarantee fast and reliable deliveries, even in the most remote areas of Madagascar. Our well-structured supply chain ensures continuous stock availability, even for the most sensitive products, preventing shortages while optimizing costs for our partners.
Our marketing teams
Marketing excellence is at the heart of our approach. Our marketing teams work hand-in-hand with our partners to identify key products and anticipate emerging consumer expectations. By bringing together leading international and local brands, we offer a portfolio of over 30 brands across 10 categories, perfectly aligned with consumer demands.
Agriculture
Filière légumes
Filière cuir
Filière Lait
Nouvelles filière agricoles
Industrie
Conserves de légumes
Maroquinerie
Textile
Produits laitiers secs
Nutrition infantile
Goûters sucrés
Snackings salés
Confiserie
thérapeutiques
Distribution
BtoB
en Europe
Boutiques en propre
Modern trade
Représentation de marques
Meet the people behind our success
Hery
Head of Sector
2016: Started at SOCOLAIT in a versatile role as a driver, facilitator, and technician-mechanic.
2018: Joined the sales team of SOCOLAIT as a sales representative.
2018: Just one month later, promoted to Territory Manager at BOOST.
Tojo
Customer service manager
2009: Joined the group as a Customer Service Representative, gaining over 14 years of experience in promoting JB and SOCOLAIT products and services.
2023: Promoted to Planning Manager.
Nahary
Dry Sales Manager
2012: Joined BASAN as a Sector Manager in Tamatave and was recognized as the top seller in the East region.
2013-2014: Promoted to Regional Manager for the West and Sofia regions.
2015: Advanced to Zone Manager in Antananarivo.
2016-2018: Appointed Zone Manager for the South region.
2019-2020: Promoted to Zone Sales Manager for Diana, Sava, and East regions.
2021-2022: Established BOOST Academy, an internal training program designed to enhance skills and support BOOST’s strategic ambitions as BASAN’s distribution entity.
2023: Became Sales Manager for Dry products.