Our expertise

At JB, our strength lies in a fully integrated value chain, from production to distribution, that includes R&D, sourcing, and marketing.

We are a leading player in Madagascar’s food industry, specializing in biscuits, snacks, candies, chewing gum, and chocolate. At every stage of production, we adhere to international quality and safety standards to deliver products that are both safe and delicious.

Our industrial teams

They work closely with all departments.

Our sourcing experts

They ensure rigorous sourcing the best raw materials.

Our R&D team

It constantly innovates and improves recipes to make our products even better.

Our marketing team

It creates products that exceed Malagasy consumers’ expectations and builds strong, lasting brands. JB is widely recognized as a true marketing school in Madagascar

Distribution

It is a cornerstone of our business. Through our company BOOST and our network of partners, supported by efficient logistics, we ensure our products are available everywhere, even in the most remote areas, without ever compromising on quality or freshness.

Everyday, our Quality, HR, and Financial Control teams provide essential support all of these operations.