At JB, our strength lies in a fully integrated value chain, from productionto distribution, that includes R&D, sourcing, and marketing.
We area leading player in Madagascar’s food industry, specializing in biscuits, snacks, candies, chewing gum, and chocolate. At every stage of production, we adhere tointernational quality and safety standards to deliver products that are both safe and delicious.
Our industrial teams
They work closely with all departments.
Our sourcing experts
They ensure rigorous sourcingthe best raw materials.
Our R&D team
It constantly innovates and improves recipes to make our products even better.
Our marketing team
It creates products that exceed Malagasy consumers’ expectations and builds strong, lasting brands. JB is widely recognized as a true marketing school in Madagascar
Distribution
It is a cornerstone of our business. Through our company BOOST and our network of partners, supported by efficient logistics, we ensure our products are available everywhere, even in the most remote areas, without ever compromising on quality or freshness.
Everyday, our Quality, HR, and Financial Control teams provide essential support all of these operations.