4,000 employees and 6 emblematic companies: JB, SOCOLAIT, AIGLE D’OR, LECOFRUIT, TANJAKA FOOD and BOOST. Through our three core pillars – agriculture, industry, and distribution – BASAN is dedicated to making a meaningful impact on the lives of the Malagasy people. To mark the occasion, BASAN has created an inspiring corporate film, a new logo to symbolize its unity as a group, and an ambitious brand signature: “BASAN. Live better, today and tomorrow”.
Through our three core pillars – agriculture, industry, and distribution – BASAN is dedicated to making a meaningful impact on the lives of the Malagasy people.
To mark the occasion, BASAN has created an inspiring corporate film, a new logo to symbolize its unity as a group, and an ambitious brand signature: “BASAN. Live better, today and tomorrow”.
This visual identity reflects BASAN’s vision : the development of Madagascar is driven by the commitment of businesses to build local value chains that uplift the Malagasy while preserving their land. Whether it’s vegetables, leather, milk, or the ingredients used in our biscuits and therapeutic foods, we are dedicated to promoting local expertise and developing sustainable, and locally integrated value chains. We uphold the highest standards at every stage of production, from farming and livestock to processing raw materials in our factories and distributing the final products.
BASAN. Live better, today and tomorrow.