Our distribution entity, BOOST, organizes focus group sessions for its international partners. This initiative aims at hearing and understanding the new uses and behaviors of its consumers.
Proof of our commitment to anticipating the needs of Malagasy consumers, the focus group was organized last July in Tanà and Tuléar. It focused on the JUMBO brand’s flagship product: the little magic cube that accompanies households and cooks on a daily basis.
BOOST has been the exclusive distributor of JUMBO cubes in Madagascar for over 25 years, and boasts an extensive distribution network throughout the island, enabling international brands to considerably expand their presence in the Madagascan market.
BOOST. Amplify growth.
