I am convinced that a brand’s success lies in the perfect combination of a great product and excellent distribution.
This is why our partnership with BOOST for the JUMBO bouillon cubes brand has been a resounding success: GB Foods has developed a product that meets the needs of Malagasy consumers, and BOOST ensures its distribution across Madagascar, reaching even the most remote areas.
We are proud of this partnership, and together with BOOST, we will continue to bring satisfaction to the people of Madagascar.
Our collaboration with JB began in 2000 when we were still based in the Ambanidia district.
We grew together, starting from very humble beginnings.
It was thanks to us that JUMBO sales through mobile promoters first emerged.In 2006, we launched our wholesale business and were officially designated as a “BOOST Partner.”
Over time, this partnership has evolved, becoming a distribution channel that delivers to retailers the very next day after placing an order. With pride and humility, I can say that we have played a role in this progress.
Since then, we have achieved the status of “Super Partner.” Thanks to BOOST, our business has always benefited from continuous learning and growth, and I sincerely thank you for that.
I will always remember the difficult period of 2011-2012, when Tranombarotra Mahazo faced significant challenges. But BOOST stood by us as a true partner.
Thank you for being there, and I hope our collaboration will continue for many years to come.
