LET’S BOOST NATURE

Last march, BOOST carried out a reforestation initiative near the Aigle d’Or tannery in Anjeva, thereby reaffirming its concrete commitment to reforestation and environmental protection. Thanks to the teams’ efforts, 1,000 young saplings were planted, mainly eucalyptus and acacia trees-species known for their adaptability and their essential role in soil restoration. Beyond the planting itself, […]

JUMBO Top Chef : where culinary creativity simmered

JUMBO, Madagascar’s most popular flavor enhancer, proudly launched its very first nationwide cooking competition across three major cities: Antananarivo, Antsirabe, and Toliara. This unique event brought together professionals, home cooks, and passionate food lovers to celebrate culinary talent and creativity. Participants were invited to explore the versatility of JUMBO cubes by crafting original recipes that […]

BOOST organizes focus groups sessions with Madagascar consumers of JUMBO food broths

Our distribution entity, BOOST, organizes focus group sessions for its international partners. This initiative aims at hearing and understanding the new uses and behaviors of its consumers. Proof of our commitment to anticipating the needs of Malagasy consumers, the focus group was organized last July in Tanà and Tuléar. It focused on the JUMBO brand’s […]

BOOST organizes focus groups sessions with Madagascar consumers of JUMBO food broths

Our distribution entity, BOOST, organizes focus group sessions for its international partners. This initiative aims at hearing and understanding the new uses and behaviors of its consumers. Proof of our commitment to anticipating the needs of Malagasy consumers, the focus group was organized last July in Tanà and Tuléar. It focused on the JUMBO brand’s […]