« The products that bring us joy create a magical moment in our day, allowing us to escape from the routine, even just for an instant. »
Sébastien Joho, JB Director
At JB, we believe in crafting delightful moments—small escapes from the everyday—that enrich the lives of Malagasy people. Our signature, Aina vao isan’andro, embodies our mission: to make pleasure and nutrition accessible to all, for a better life, day after day.